Responding to Wednesday's decision in Constellation's favor, Maggie Bowman, Vice President, Communications Constellation Brands Beer Division, said: "We are pleased with the outcome of this trial and remain committed to continuing to operate in accordance with the terms of our sublicense agreement as we work with our distributor and retailer partners to continue to build brands consumers love."Ī Grupo Modelo spokesperson said the company is "disappointed with the verdict and evaluating all options."īoth beer majors have pushed into the hard seltzer category: Constellation led by Corona Hard Seltzer and AB InBev with brands such as Bud Light Seltzer, Michelob Ultra Organic Hard Seltzer and Bon & Viv and Natty Light Seltzers. AB InBev ABI.BR, the owner of Budweiser and Stella Artois beers, said on Friday it had reached an agreement with Modelos GMODELOC.MX controlling families to buy the half of Modelo it does not. What is 'beer'?Ĭonstellation Brands launched 4.5% ABV Corona Hard Seltzer in the US at the beginning of 2020: hoping to propel the launch with the use of the ‘unbelievably strong brand equity’ enjoyed by brand Corona.Ĭonstellation Brands gained the rights to the Corona name in the US when AB InBev sold Grupo Modelo’s US business to Constellation in 2013 while AB InBev maintains the rights to the Corona name elsewhere.īut in its lawsuit, AB InBev had claimed that Constellation only had gained the rights to use Corona with beer products.Ĭonstellation Brands, meanwhile, argued the launch of Corona Hard Seltzer complied with the license agreement: reacting in 2021 that the ‘insinuation that Corona Hard Seltzer should not be classified as beer or a version thereof, is completely without merit, a blatant attempt to restrain a strong and well-established competitor in a high growth segment of the US beer market’. Corona Extra Beer) brew its beer -All Modelo beers are brewed in its 7 state-of-the-art breweries in Mexico. Grupo Modelo, the company that makes the beer, posted the. Packaging & Packing Materials, ContainersĪB InBev’s Mexican division, Grupo Modelo, filed a lawsuit against Constellation Brands in 2021: accusing it of breaching a deal by using the Corona brand name with a non-beer product – namely its Corona Hard Seltzer.īut the jury sided with Constellation Brands, giving it the green light to use the brand name with its hard seltzer. The decision also means Constellation Brands can continue distribution of its Modelo Ranch Water, launched in 2022. New York CNN Business Production of Corona beer is being temporarily suspended in Mexico because of the coronavirus pandemic. Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems illustration: Danielle Grinberg It’s the turn of the century, and you’re at SeaWorld San Diego, a sprawling complex of saltwater semi-captivity that Anheuser-Busch, the country’s largest beer. Constellation, a beer distributor that owns Corona, is reportedly planning to work with the grower to develop, market and sell cannabis-infused beverages.The agreement, confirmed in a press.
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